"Audience Centric approach to delivering movies, T.V. shows and music is fast and immediate- makes accomodation for media consumption habits." Kolodzy, 2019)
How new technology changed our expectation of mass media
Netflix, Amazon Prime, Spotify, iTunes
We Want it Now
It is not necessarily media multitasking, "but this habit of texting while listening to music, or playing a video game, or posting a picture or video, or checking the time of a movie is really multitask-switching." (Kolodzy, 2019) In media we have round the clock accessiblity. (Hill, 2022)
Hill, Gareth, (2022), 5 ways technology has changed customers expectations, www.thinkbooker.com, https://thinkbooker.com/5-ways-technology-has-changed-customer-expectations/
Kolodzy, J. (201), Practicing Convergence Journalism, Taylor and Francis publishing
Colorado Crypto Cafe, (2021), The instant gratification trap, youtube.com, https://www.youtube.com/watch?v=CZLaYPk8GfA
Photo instant gratification-https://quotefancy.com/quote/1187704/Carrie-Fisher-Instant-gratification-takes-too-long
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