Commerce has Gone Online
"Disruptive Innovation."
The internet has affected business by, "making products and services more accessible and affordable, available to a larger audience." (Staff, 2022)
Harvard Business school defines disruptive innovation as, "The process by which a smaller company-usually with fewer resources-moves upmarket and challenges larger established businesses." (Cote, 2020)
Staff, (2022), Disruptive Innovation, www.christenseninstitute.org, https://www.christenseninstitute.org/disruptive-innovations/
Cote, Catherine, (2020), What is disruptive innovation? www.online.hbs.edu, https://online.hbs.edu/blog/post/what-is-disruptive-innovation
DardenMBA, (2017), Three things: what is disruptive innovation? www.youtube.com, https://www.youtube.com/watch?v=tefu0dmt9l0
Photo hand holding credit card-Anna Shvets-https://www.pexels.com/Photo shopping cart with makeup-Suzie Hazelwood-https://www.pexels.com
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