How to advertise on Facebook

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Marketing with Facebook has options driven by you the customer, but make you are current with the most relevant information. Options are:

  • Image ads, which are posts with pictures that allow a business to boost their visibility, 
  • Video ads, carousel ads and slide show ads. The rates are determined by several feature, but very affordable. 
  • Poll ads where you ask a question and take a poll
  • Collection ads (only on cell phone)
  • There are settings that allow your image or video to target a specific audience. You can choose your, “target location, age, gender and language.” (Newberry, 2020) 
  • You can also set the schedule for the ads and the frequency. 
  • Remember the rule of Seven. (Erhart, 2022) You customer needs to hear your message 7 times to be effective.
Newberry, Christina, (2020), How to advertise on Facebook, blog.hootsuite.com, https://blog.hootsuite.com/how-to-advertise-on-facebook/

Erhart, Adam, (2022), A better way to advertise on Facebook in 2022, youtube.com, https://www.youtube.com/watch?v=4_ceEEktQag


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